Loxa Pro App
Schedule tracking for beauty professionals. Credit card processing for services & products. Messaging platform between stylists and clients. View account information & withdraw payments. Make product recommendations for clients
Background
Loxa Pro App is an easy tool that stylists can use to recommend professional beauty products to their clients via email. Stylists earn a commission on any purchases made from their recommendations. It’s also provides shopping experience for customer. Customers can buy the products from stylist recommend with one click of a button on Loxa Pro App. Beauty tips, news, and articles are available on Loxa Beauty's The Layer.
MY ROLE AND TEAM
Worked with a Graphic Designer from Loxa Beauty. I'm responsible for the UX design process.
Deliverables
- Research (Analysis/Old version testing results)
- Strategy (Conceptual Model/ Persona/User Journey)
- Workflow (Site map)
- Design (Sketches/Wireframe/ Mockups)
Login page and Stylist Dashboard page before
Login page and Stylist Dashboard page after
Mobile App Strategy and Conceptual
Customer flow and Stylist flow
L-F Prototype (Balsamiq Mockups)
Challenge
- Usability differs between B2B and B2C
In this case, the app user include consumer and stylist. For the users are not buyer, B2C design will make it's hard to use, they'll likely stop using it and probably never download again. I placed two opposite ends of the app design because these two target markets are different.
How to design one-stop experience for consumer and stylist
A beauty e-commerce app would be a one-stop shop for everything consumer need, without the complex searching or filtering. For stylist manage and grow their business, the most basic info to include is how to contact their clients - including phone, address and emails. Stylist can easy to include a map of their location for convenience and to attract new clients in the area. Also manage bios and photos of their team, galleries of work, menus of services and prices, and photos of product collections.
Consumer shopping process
Consumer shopping process during in-store service
Final Design
